Z A D U X

Client Overview

Bizupon is a unique global agency specializing in connecting users with used car auctions in Japan. Customers register on Bizupon’s platform, specify their exact vehicle preferences from car model to specifications and their team bids on their behalf in Japanese auctions. Once a bid is won, the customer pays the auction price, and Bizupon handles the entire logistics chain: documentation, clearance, export, and shipment from Japan to the Russian port. Customers then pick up their cars directly from the port.

While Bizupon operates worldwide, the majority of its business comes from Russian customers, making it important to tailor digital solutions that resonate with this audience.

The Challenge

Bizupon approached us with several critical needs:

  • Modernize Website Design & Development: The existing website was outdated and lacked a seamless user experience, particularly in terms of easy registration and communicating the auction process clearly.
  • Integrate with ASP.NET Technology: The client required a robust, scalable ASP.NET-based website that could handle user registrations, live updates, and backend auction processes smoothly.
  • Enhance Digital Marketing: Despite a strong business model, Bizupon lacked visibility in its key market, Russia. They needed targeted digital marketing strategies to increase brand awareness, improve customer acquisition, and boost online engagement.
  • Cross-border Market Sensitivity: The platform needed to address the linguistic and cultural nuances of Russian customers while maintaining a global appeal.
Project Overview
  • Client: Bizupon.com
  • Industry: Used Car Auction & Export Agency
  • Technologies: ASP.NET (Website), Digital Marketing Strategy
  • Website Link: www.bizupon.com

Our Approach & Solutions

Here is the list of our approach and solutions that we offer to Bizupon for supporting their growth:

Website Design & Development

Our design team conducted a thorough audit of Bizupon’s existing platform to identify pain points. They crafted a clean, modern UI/UX design focused on:

  • Simple user registration and detailed requirement capture forms.
  • Clear visual guides explaining the Japanese auction process.
  • Integration with ASP.NET backend to manage user data, auction participation, and status updates in real time.
  • Responsive design to ensure flawless experience on desktop and mobile devices.

The development team implemented the website using ASP.NET MVC framework, ensuring high performance, security, and scalability for future enhancements.

01

Digital Marketing Strategy

We crafted a comprehensive digital marketing plan aimed primarily at the Russian market:

  • Localized SEO: Optimizing content and keywords in Russian language for higher search rankings on Yandex and Google Russia.
  • Targeted PPC Campaigns: Launching Google Ads and social media ads focusing on Russian car enthusiasts and importers.
  • Content Marketing: Publishing blogs and educational content explaining the auction and import process to build trust and authority.
  • Social Media Engagement: Creating engaging posts and videos on VKontakte and Instagram to drive awareness.
  • Analytics & Reporting: Setting up dashboards to monitor traffic, user behavior, and campaign ROI for continuous optimization.

02

Results & Impact

Here is the result and impact that our strategies bring on their website and business:

  • Website Launch: Bizupon’s new ASP.NET website launched successfully with zero downtime, delivering a smooth, intuitive user experience.
  • User Registrations: Within the first 3 months, user registrations increased by 62%, with much clearer lead capture.
  • Market Reach: The digital campaigns led to a 49% increase in organic and paid traffic from Russia.
  • Brand Engagement: Social media followers grew by 37%, with enhanced interaction rates on VKontakte and Instagram.
  • Operational Efficiency: Backend integrations enabled Bizupon’s team to streamline auction participation and document processing, improving overall turnaround time for customers.
Client Feedback

"Zadux completely transformed our online presence. Their understanding of our business and the Russian market helped us reach more customers and improve our operational flow. The new website and marketing campaigns have brought measurable results, and we are excited to grow further with their support."

- Bizupon Management Team

Conclusion

We successfully partnered with Bizupon to solve a complex set of digital challenges, merging advanced ASP.NET development with a culturally sensitive digital marketing approach. This collaboration has enabled Bizupon to dominate its niche market in Russia, improving customer experience and operational efficiency in equal measure.